Wednesday 12 May 2021
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allafrica - 26 days ago

Stakeholder Engagement - Value, Complexities for Enhanced Tourism

[The Herald] In today s tourism destination branding development, the ability to collaborate with stakeholders helps to create an awareness of destination marketing and provides an important competitive advantage. As a result, the ability of the Destination Marketing Organisation to interact effectively with stakeholders in the destination is important to its success.


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Stakeholder

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Engagement

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Value

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Complexities

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Enhanced

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Tourism

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