Tuesday 13 November 2018
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ebusinessweekly - 26 days ago

Engaging customers, getting them to pay more

Research suggests that for all kinds of companies, emotionally engaged customers deliver a 23 percent premium over the average customer in terms of share of wallet, profitability, revenue, and relationship growth. Actively disengaged customers represent a 13 percent discount on the same measures. Within a given company, business units whose levels of customer engagement are [ ]

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